In order to maintain the price line a trader allows a discount of 10% on the marked price of an article. However, he still makes a profit of 17% on the cost price. Had he sold the article at the marked price, he would have earned a profit percent of = ?

CP	SP	MP
100×10	117×10
	90×13	100×13
1000	1170	1300

$$\eqalign{ & \therefore {\text{L}}{\text{.C}}{\text{.M of 117 and 90}} \cr & {\text{Profit}} = {\text{1300}} - {\text{1000}} \cr & \,\,\,\,\,\,\,\,\,\,\,\,\,\,\,{\text{ = Rs}}{\text{. 300}} \cr & {\text{Profit}} = \frac{{300}}{{1000}} \times {\text{100 }} \cr & \,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\, = {\text{30% }} \cr} $$