. . . . . . . . is/are the ways to overcome marketing myopia.
A. Be customer led not product oriented
B. Market orientation should be permitted through out the organisation
C. Managers need to be proactive and visionary
D. All of the above
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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