It is the value of a business strategy that promotes and encourages active involvement from the customer to create on-demand and made-to-order products. With this, consumers get exactly what they want and have a hand in making it happen. This strategy is known as
A. Management by Objectives
B. Pricing strategy
C. Co-creation strategy
D. Concentration strategy
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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