Product and Brand Management

1

The total cost of inventory can be obtained by

A) $$C\left( {\frac{D}{2}} \right) + F\left( {\frac{D}{Q}} \right)$$ B) $$\frac{D}{Q}{C_0}$$ C) $$\frac{Q}{2}{C_i}$$ D) $$\frac{Q}{2} + \frac{Q}{D} + \frac{D}{Q}$$

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Answer & Solution

Answer: Option A

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2

Activities which are undertaken before the final operation are termed . . . . . . . . activities.

A) Upstream B) Primary C) Secondary D) Downstream

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Answer & Solution

Answer: Option A

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3

. . . . . . . . has a profound impact on other's buying decisions.

A) Buyer B) User C) Decider D) Influencer

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Answer & Solution

Answer: Option D

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4

The necessary and sufficient condition for the existence of a feasible solution to the transportation problem is

A) number of rows should be equal to the number of columns B) the total destination requirement equals the total origin capacity, $$\sum\limits_{i = 1}^m {{a_i}} = \sum\limits_{j = 1}^n {{b_j}} $$ C) the total destination requirement is not equal to the total origin capacity, $$\sum\limits_{i = 1}^m {{a_i}} \ne \sum\limits_{j = 1}^n {{b_j}} $$ D) the total destination requirement is more than the total origin capacity

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Answer & Solution

Answer: Option B

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5

LDR technique deals with quadratic cost function for the organisation with cost components such as

A) Regular Payroll B) Hiring and Layoff costs C) Overtime Cost D) All of the above

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Answer & Solution

Answer: Option D

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6

Kilbridge and Wester Method of Balancing Assembly Line used for

A) Production Planning B) Financial Planning C) Manufactures Controlling D) Sales Forecasting

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Answer & Solution

Answer: Option A

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7

Purchased items are distinguished from manufactured items by

A) stock location code B) product type code C) item number D) drawing number

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Answer & Solution

Answer: Option C

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8

The manager of inventory would most likely be found in the

A) finance function B) marketing function C) manufacturing function D) information system function

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Answer & Solution

Answer: Option C

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9

If a coaching institute provides some supporting study material along with teaching, then which one of the following service mix category would it be?

A) Hybrid offering B) Major service with accompanying minor goods and services C) Tangible good with accompanying services D) Pure service

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Answer & Solution

Answer: Option B

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10

The main benefit to an operation of having multiple sourcing is . . . . . . . .?

A) Consistent quality B) Speed of delivery C) Continuity of supply D) Flexibility of products

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Answer & Solution

Answer: Option C

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