Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
A. brand
B. customer service
C. packaging
D. All of these
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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