1. Which of the following facts/statements is not true for public relations?
2. An unfortunate belief among many journalists, policy makers and laymen is that
3. What involves creating the crisis management plan?
4. The initial crisis response guidelines during a crisis focus on
5. What encompasses all communication activities that an organisation undertakes, both within and outside the organisation?
6. Organisations hire crisis communication
specialists to over come tough times as well as . . . . . . . .
7. What is/are the rule/s to remain ethical as a PR practitioner?
8. Match the following.
List-I (Crisis Communication Theorist)
List-II (Theory)
a. William Benoit
1. Image Repair Theory
b. Timothy Coombs
2. Situational Crisis Communication Theory
c. Jin, Pang and Cameron
3. Integrated Crisis Mapping Model
d. Kelley
4. Attribution Theory
| List-I (Crisis Communication Theorist) | List-II (Theory) |
| a. William Benoit | 1. Image Repair Theory |
| b. Timothy Coombs | 2. Situational Crisis Communication Theory |
| c. Jin, Pang and Cameron | 3. Integrated Crisis Mapping Model |
| d. Kelley | 4. Attribution Theory |
9. Co-variation based approach is an extension of which of the following theories?
10. Why is an organisation's crisis communication team advised to develop holding statements?
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