1
Which of the following facts/statements is not true for public relations?
A)
Public relations is a management function
B)
It protects the interests of the goverment
C)
It is the art and science of building relationship between an organisation and its key audience
D)
It is based on truth, knowledge and information
Answer & Solution
Answer: Option
B
2
An unfortunate belief among many journalists, policy makers and laymen is that
A)
'Public relations ethics' is an oxymoron
B)
It is a crude reality
C)
'Public relations ethics' are biased
D)
Public relations ethics affect free journalism
Answer & Solution
Answer: Option
A
3
What involves creating the crisis management plan?
A)
Preparation
B)
Prevention
C)
Response
D)
Analysis
Answer & Solution
Answer: Option
A
4
The initial crisis response guidelines during a crisis focus on
A)
being quick
B)
being accurate
C)
being consistent
D)
all of these
Answer & Solution
Answer: Option
D
5
What encompasses all communication activities that an organisation undertakes, both within and outside the organisation?
A)
Corporate communication
B)
Public relations
C)
Company management
D)
Advertisement
Answer & Solution
Answer: Option
A
6
Organisations hire crisis communication
specialists to over come tough times as well as . . . . . . . .
A)
To make sure information is kept confidential
B)
To control media
C)
Totake quick decisions
D)
To maintain their reputation and position in the market
Answer & Solution
Answer: Option
D
7
What is/are the rule/s to remain ethical as a PR practitioner?
A)
Be honest
B)
Be competent
C)
Respect confidentiality
D)
All of these
Answer & Solution
Answer: Option
D
8
Match the following.
List-I (Crisis Communication Theorist) List-II (Theory)
a. William Benoit
1. Image Repair Theory
b. Timothy Coombs
2. Situational Crisis Communication Theory
c. Jin, Pang and Cameron
3. Integrated Crisis Mapping Model
d. Kelley
4. Attribution Theory
A)
a-1, b-2, c-3, d-4
B)
a-4, b-3, c-2, d-1
C)
a-2, b-4, c-1, d-3
D)
a-3, b-1, c-4, d-2
Answer & Solution
Answer: Option
D
9
Co-variation based approach is an extension of which of the following theories?
A)
Integrated Crisis Mapping
B)
Image Repair Theory
C)
Situational Crisis Communication Theory
D)
Social Mediated Crisis Communication
Answer & Solution
Answer: Option
C
10
Why is an organisation's crisis communication team advised to develop holding statements?
A)
They keep the curiosity intact
B)
They can be used immediately after crisis breaks
C)
They keep the employees under check
D)
They can prevent market from sudden slump
Answer & Solution
Answer: Option
B
