Match List-I and List-II:
List-I | List-II |
a. Convenience goods | 1. Consumer purchases them frequently, immediately, and with minimal effort. |
b. Shopping goods | 2. Consumer compares them on the basis of suitability, quality, price, and style. |
c. Speciality goods | 3. These are goods with unique characteristics or brand identification. |
d. Unsought goods | 4. Consumers are not aware of them and normally do not think of buying them. |
A. a-1, b-4, c-2, d-3
B. a-1, b-2, c-3, d-4
C. a-4, b-3, c-2, d-1
D. a-2, b-1, c-3, d-4
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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