Match List-I with List-II and select the correct answer:
List-I | List-II |
a. Skimming pricing | 1. A market having high price elasticity |
b. Differential pricing | 2. A market having high price inelasticity |
c. Penetrating pricing | 3. A market having several segments differing prominently with regard to price elasticities of their demand |
A. a-1, b-2, c-3
B. a-3, b-1, c-2
C. a-2, b-3, c-1
D. a-3, b-2, c-1
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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