Match of the following.
| List-I | List-II |
| a. Retail advertising | 1. Done across the country |
| b. Outdoor advertising | 2. Fortifies interest for general item or whole industry |
| c. Demand based advertising | 3. Billboard |
| d. National advertising | 4. Patronise a specific store |
A. a-2, b-1, c-4, d-3
B. a-4, b-2, c-1, d-3
C. a-4, b-3, c-2, d-1
D. a-3, b-4, c-2, d-1
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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