Match of the following.
| List-I | List-II |
| a. Weirs (2001) | 1. Manager's discretion to choose appropriate channel of communication |
| b. George and Jones (1998) | 2. Line supervisions are rarely used |
| c. Anonymous (2000) | 3. Media high in information transmits more information |
| d. Lewis(1999) | 4. Proper medium impacts receiver's perception |
A. a-3, b-1, c-2, d-4
B. a-4, b-1, c-2, d-3
C. a-3, b-2, c-1, d-4
D. a-4, b-3, c-1, d-2
Answer: Option D
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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