Match the following advertising founders with their agencies.
| List-I (Advertising Agency Founders) | List-II (Agencies) |
| a. James | 1. DDB Mudra Communications |
| b. George Reynell | 2. NW Ayerand Son |
| c. Francis Ayer | 3. T M P |
| d. AG Krishna Murthi | 4. Jem |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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