Match the following.
| List-I (Classification of Products) | List-II (Explanations) |
| a. Consumer product | 1. Products which are designed for use by ultimate consumers or households |
| b. Durable product | 2. Product which a consumer usually purchase frequently, immediately and with minimum effort |
| c. Convenience product | 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect |
| d. Speciality product | 4. Products which normally survive many use |
A. a-1, b-2, c-3, d-4
B. a-1, b-4, c-2, d-3
C. a-2, b-1, c-3, d-4
D. a-4, b-3, c-2, d-1
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters

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