Match the following.
List-I (Classification of Products) | List-II (Explanations) |
a. Consumer product | 1. Products which are designed for use by ultimate consumers or households |
b. Durable product | 2. Product which a consumer usually purchase frequently, immediately and with minimum effort |
c. Convenience product | 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect |
d. Speciality product | 4. Products which normally survive many use |
A. a-1, b-2, c-3, d-4
B. a-1, b-4, c-2, d-3
C. a-2, b-1, c-3, d-4
D. a-4, b-3, c-2, d-1
Answer: Option B
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