Match the following.
List-I (Era's of Marketing) | List-II (Features) |
a. Production era | 1. Marketers focused their efforts only on selling their products to the customers |
b. Sales era | 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process |
c. Marketing era | 3. Companies focused on mere manufacturing processes |
d. Societal marketing era | 4. It focused on setting their products |
A. a-3, b-1, c-4, d-2
B. a-4, b-1, c-2, d-3
C. a-2, b-3, c-1, d-4
D. a-2, b-3, c-4, d-1
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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