Match the following.
| List-I (Features of Product Mix) | List-II (Explanations) |
| a. Width | 1. Varieties offered for each product in the product line. |
| b. Length | 2. Total number of product lines a company carries. |
| c. Depth | 3. Total number of items in product mix. |
| d. Consistency | 4. Closeness exhibited by product lines. |
A. a-2, b-3, c-1, d-4
B. a-1, b-2, c-3, d-4
C. a-3, b-2, c-1, d-4
D. a-1, b-4, c-3, d-2
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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