Match the following.
| List-I | List-II |
| a. Advantage of mass media in campaigns. | 1. Inconvenient backups. |
| b. Failure of campaigns. | 2. To reach mass audience effectively. |
| c. Use of mass media campaigns. | 3. Both advantageous and disadvantageous. |
| d. Campaigns revelations. | 4. Examined on the basis of recall. |
A. a-1, b-2, c-3, d-4
B. a-2, b-1, c-3, d-4
C. a-1, b-3, c-2, d-4
D. a-3, b-4, c-1, d-2
Answer: Option B
What is the main feature of communication?
A. Communication is the transmission of information
B. Communication is the transmission of meaning
C. Both A and B
D. None of the above
What do you mean by communication?
A. Communication is transfering and conveying through thoughts, views, emotions or information through specific signals and symbols
B. Communication is done through radio, TV, cinema
C. Communication is telephone, telegram, fax, radio
D. None of the above
What the factor that affects every type of communication?
A. Reception
B. Transmission
C. Context
D. Non-regulation
In the communication process, to encode means to
A. block a pathway between the sender and receiver message
B. translate ideas into a code
C. speak to large group of people
D. interpret a code

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