Match the following.
| List-I | List-II |
| a. Kreitner and Kinicki (1995) | 1. Distinctive clarifications between formal and informal channels |
| b. P. G. Clampitt and Downs (1993) | 2. Message is central part of communication |
| c. Shelby (1998) | 3. Demonstrate a close link between effective communication and productivity |
| d. Johnson et. al (1994) | 4. Exchange of information between a sender and a receiver |
A. a-2, b-1, c-4, d-3
B. a-4, b-1, c-2, d-3
C. a-3, b-4, c-1, d-2
D. a-4, b-3, c-2, d-1
Answer: Option D
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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