Match the following.
| List-I | List-II |
| a. Market segmentation | 1. Pricing high of a new product initially. |
| b. Skimming price | 2. Process of disagreegating a market into a number of sub-markets. |
| c. Multilevel marketing | 3. Translation of the marketing plan into marketing performance. |
| d. Sales management | 4. Modified version of direct marketing. |
A. a-2, b-1, c-4, d-3
B. a-3, b-1, c-2, d-4
C. a-1, b-2, c-3, d-4
D. a-4, b-2, c-3, d-1
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
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