Match the following.
| List-I | List-II |
| a. N W Ayer | 1. 21st century |
| b. Volney B Palmer | 2. 20th century |
| c. Internet | 3. 1842 |
| d. Edward Bernays | 4. 1869 |
A. a-3, b-1, c-2, d-4
B. a-2, b-3, c-1, d-4
C. a-4, b-1, c-2, d-3
D. a-4, b-3, c-1, d-2
Answer: Option D
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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