Match the following.
| List-I | List-II |
| a. Personal selling | 1. Stimulates demand for a whole type of product. |
| b. Geographic selectivity | 2. Personal presentation and promotion of ideas, goods or services. |
| c. Qualitative selectivity | 3. Ability of an advertising medium to reach almost everyone in given area. |
| d. Primary demand advertising | 4. Ability of an advertising medium to reach only certain types of people. |
A. a-2, b-3, c-4, d-1
B. a-1, b-2, c-3, d-4
C. a-2, b-4, c-3, d-1
D. a-4, b-3, c-2, d-1
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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