Match the following.
| List-I | List-II |
| a. Product concept | 1. Marketing myopia |
| b. Production concept | 2. Mass production and distribution |
| c. Marketing concept | 3. Customer satisfaction |
| d. Societal marketing concept | 4. Ethical marketing practices |
A. a-1, b-2, c-3, d-4
B. a-2, b-3, c-4, d-1
C. a-4, b-1, c-2, d-3
D. a-4, b-3, c-2, d-1
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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