Match the following.
| List-I | List-II |
| a. Supply chain | 1. Putting the management product in the mind of the prospective buyer |
| b. Product | 2. The process of positioning gathering, filtering and analysing information relating to the marketing environment |
| c. Marketing | 3. Improving the environment performance of analysis dealers through sharpening of their sales skills and product knowledge |
| d. Dealer | 4. Larger in scope training than both physical and marketing logistics |
A. a-1, b-2, c-3, d-4
B. a-4, b-1, c-2, d-3
C. a-2, b-4, c-3, d-1
D. a-3, b-4, c-1, d-2
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters

Join The Discussion