Match the following terms with their descriptions.
| List-I (Terms) | List-II (Descriptions) |
| a. Creativity | 1. Plays a major role in creating beautiful, attractive and eye-catching advertisements. |
| b. Language | 2. One of the most important intertextualities which are displayed in advertisement |
| c. Translation | 3. The soul of advertising and branding |
| d. Beautification of language | 4. The art of rendering another and easy to understand form of deception |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option D
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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