Match the following tools of marketing mix with their description
| List-I (Tools of Marketing Mix) | List-II (Description) |
| a. Product | 1. Stands for various activities the company undertakes to communicate its products' merits. |
| b. Price | 2. Stands for various activities, the company undertakes to make the product easily available and accessible. |
| c. Place | 3. The amount of money the customers have to pay for the product. |
| d. Promotion | 4. Stands for firms's tangible offer to the market including the product quality, design, variety and features. |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
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