Match the functions of the advertising agency with their descriptions
| List-I (Functions) | List-II (Descriptions) |
| a. Creation of advertisment | 1. Making advertisement more appealing to attract buyers |
| b. Advertising campaign | 2. The process of managing publicity of a product |
| c. Sales promotion | 3. The process of expansion of sales of a product |
| d. Public relations | 4. Enhancing the goodwill between clients and other parties |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option A
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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