Match the items of List-I with items of List-II
| List-I | List-II |
| a. Real needs | 1. Expecting good service from a car dealer. |
| b. Unstated needs | 2. The customer expects to be seen by his friends as a value-oriented savvy consumer. |
| c. Delight needs | 3. The customer wants a car at low operational cost and not initial cost. |
| d. Secret needs | 4. The customer receives free insurance on the purchase of a car. |
A. a-3, b-1, c-4, d-2
B. a-1, b-3, c-2, d-4
C. a-2, b-4, c-1, d-3
D. a-4, b-2, c-1, d-3
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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