Match the items of List I with the items of List II and choose the correct answer. These items relate to BeG matrix.
List-I (Names of the Quadrant) | List-II (Action Required) |
a. Dogs | 1. Have excess resources that can be spun off to those products that need it |
b. Question marks | 2. Require a heavy resource investment to fuel their rapid growth |
c. Cash cows | 3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons |
d. Starts | 4. Require significant resources to maintain and potentially increase their market share |
A. a-3, b-1, c-4, d-2
B. a-4, b-3, c-1, d-2
C. a-3, b-4, c-1, d-2
D. a-2, b-4, c-3, d-1
Answer: Option C
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