Match the items of List-I with those of List-II and indicate the correct answer.
List-I | List-II |
a. Postage stamp pricing | 1. Equality of marginal and average cost |
b. Loss leader | 2. Constant average and marginal cost |
c. Economic capacity | 3. Product line pricing |
d. Reserve capacity | 4. Differential pricing |
A. a-3, b-4, c-2, d-1
B. a-4, b-3, c-2, d-1
C. a-2, b-1, c-3, d-4
D. a-1, b-2, c-4, d-3
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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