Match the items of List-II with List-I relating to personal selling process and identity the correct answer.
| List-I | List-II |
| a. Prospecting | 1. Attention, Interest, Desire, Action |
| b. Pre-approach | 2. Identifying profiles, leads, records and qualifying capability, and willingness |
| c. Presentation | 3. Reduce dissonance, build goodwill |
| d. Post-sales services | 4. Information, habits, and preferences |
A. a-1, b-3, c-4, d-2
B. a-3, b-4, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-4, b-3, c-2, d-1
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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