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Match the items of List-II with List-I relating to personal selling...

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Marketing Management
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Match the items of List-II with List-I relating to personal selling process and identity the correct answer.
List-I List-II
a. Prospecting 1. Attention, Interest, Desire, Action
b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness
c. Presentation 3. Reduce dissonance, build goodwill
d. Post-sales services 4. Information, habits, and preferences

Answer & Solution
Correct Answer: Option C
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