Qualitative research is often exploratory and has all of the following characteristics except
A. it is typically used when a great deal is already known about the topic of interest
B. it relies on the collection of non-numerical data such as words and pictures
C. it is used to generate hypothesis and develop theory about phenomena in the world
D. it uses the inductive scientific method
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Communication And Media Research
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