Schmidt Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full national or international distribution. Even though test market results look promising, what will be management's next step?
A. Seek the help of a nationally known consultant
B. Re-test the product in additional markets
C. Secure a loan to provide confidence, capital, and capacity
D. Develop a planned market rollout over time
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion