Shailaja thinks that a sofa set would cost Rs. 20,100. To her delight, he finds that the price of the sofa set in the retail showroom is Rs. 20,000. This is a strategy of
A. going rate pricing
B. perceived value pricing
C. target profit pricing
D. cost plus pricing
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
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