Some consumers are laggards; they buy the product when everyone else has purchases it. How can we motivate them to buy the product?
A. Come on! You are the pioneers
B. Everyone has bought it, why don't you?
C. You are prudent enough to judge and make rational, cool decisions
D. You should give us an opportunity to serve you!
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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