Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.
Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.
A. Statement (I) is correct, but Statement (II) is incorrect
B. Statement (I) is incorrect, but Statement (II) is correct
C. Both the statements are correct
D. Both the statements are incorrect
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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