Statement (I): Designing a distribution system for a service (for-profit or non-business context) involves selecting the parties only through which ownership will pass.
Statement (II): The ownership channel for most services is long and complex because of inseparability characteristic.
Statement (III): Short channels usually mean more control on the part of the seller.
Identity the correct answer of being the statements correct or incorrect. These statements relate to channel strategies of products or services.
A. Statements (I) and (II) are correct, but (III) is incorrect
B. Statements (I) and (III) are correct, but (II) is incorrect
C. Statements (I) and (II) are incorrect, but (III) is correct
D. Statements (I), (II) and (III) are incorrect
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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