Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is messages or actions that cause messages or actions.
A. (I) is correct, but (II) is incorrect
B. (II) is correct, but (I) is incorrect
C. (I) and (II) both are correct
D. (I) and (II) both are incorrect
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters

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