Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.

A. (I) is correct but (II) is not correct

B. (II) is correct but (I) is not correct

C. (I) and (II) both are correct

D. (I) and (II) both are incorrect

Answer: Option C