Statement-I: Pricing at par with the market price of existing brands is considered to be the most reasonable pricing strategy for selling a product in a strongly competitive market.
Statement-II: Pricing below market price is found to be more successful when the seller intends to achieve a prestigious position among the sellers in the locality for selling prestigious goods of superior quality.
A. Both the statements are correct
B. Both the statements are incorrect
C. Statement-I is correct, but Statement-II is incorrect
D. Statement-I is incorrect, but Statement-II is correct
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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