Statement (I): The mindset commonly associated with a long-ago era when the demand for goods generally exceeded the supply and primary focus in business was to effectively produce medium quantities of products, finding the customers was viewed as a relatively major function.
Statement (II): The firms with product orientation typically focus on the quality and quantity of offerings while assuming that customers will seek out and buy reasonably priced well-made products.
A. Statements (I) and (II) are incorrect
B. Statements (I) and (II) are correct
C. Statement (I) is correct, but statement (II) is incorrect
D. Statement (I) is incorrect, but statement (II) is correct
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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