Strategic media planning is a complex challenge because advertises must use their knowledge of
A. demographics
B. psychographies
C. behavioural characteristics
D. all of these
Answer: Option D
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B. non-personal
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D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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