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Examveda

______________ strategy involves adopting a combined approach of low costs and high local respnsiveness simultaneously by the firms for their products and services

A. Global

B. Multidomestic

C. International

D. Transnational

Answer: Option D

Solution(By Examveda Team)

Transnational strategy involves adopting a combined approach of low costs and high local respnsiveness simultaneously by the firms for their products and services. A transnational strategy is a set of planned actions defined by a company to have operations in markets abroad. This term generally applies to the methods and structures that allow a firm to initiate and maintain functions in foreign countries while preserving central coordination at one specific location.

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