The advertising media is a marketing communications umbrella concept that covers . . . . . . . . that carry . . . . . . . . to the prospective customer.

A. An intuitive processes B. Research and tested formulae C. Both of the above D. None of the above

A. Financial Management B. Social Management C. Media Management D. All of the above

A. a financial process B. a social process C. an intellectual process D. an enterprise

A. Target audience B. Low involvement purchase decisions C. Reach D. Frequency