The creation of a successful new product depends on a company's understanding of its . . . . . . . . and its ability to deliver . . . . . . . . to customers.
A. product life cycle, legal responsibilities, and social responsibilities; innovations
B. competitors, distributors, and employees; new styles
C. product, marketing mix, and marketing strategy; functional features
D. customers, competitors, and markets; superior value
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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