The definition of marketing includes all except one of the following
A. The need to earn a profit
B. The process of determining customer wants and needs
C. Profitably providing customers goods and services that meet their needs
D. An exchange between the organisation and a customer
Answer: Option A
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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