The features of the product have some advantages, which deliver some benefits to the customer. This concept is better known as the
A. DAGMAR
B. AIDA
C. FAB
D. SR
Answer: Option C
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A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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