The final marketing mix should be decided according to
A. the commands of the top brass
B. needs of the marketing manager
C. results of MR surveys and interviews of prospective clients
D. limitations imposed by the promotion mix and product mix
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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