The following concept holds that an organization's task is to determine needs, wants, and interests of target markets, and deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's wellbeing.
A. Customer-centred business
B. Focused business model
C. Societal marketing concept
D. Ethically responsible marketing
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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