The goal of the cost leader is to:

A. start a price war

B. minimize wages

C. charge the lowest price

D. make high margins

Answer: Option D

Solution(By Examveda Team)

The goal of the cost leader is to make high margins. Leader pricing is a common pricing strategy used by retailers to attract customers. It involves setting lower price points and reducing typical profit margins to introduce brands or stimulate interest in the business as a whole or a particular product line. Products sold in this strategy are often sold at a loss.