The marketing mix variables are the ones over which, a manager
A. does not have any continued
B. has control and he can take decisions by using various communications of such variables
C. has control, but he takes decisions according to the trends of external factors needs of customers and competitive forces
D. none of these
Answer: Option C
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
Join The Discussion