The primary goal of the beginning of a persuasive message is to
A. sell the idea
B. gain the reader's attention
C. establish a courteous tone
D. present the pros and cons of the message
Answer: Option B
Solution(By Examveda Team)
The primary goal of the beginning of a persuasive message is to gain the reader's attention. The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence.Related Questions on Business Communication
The most important goal of business communication is_________.
A. favorable relationship between sender and receiver
B. organizational goodwill
C. receiver response
D. receiver understanding
Down ward communication flows from_________ to_________.
A. Upper to lower
B. Lower to upper
C. Horizontal
D. Diagonal
Horizontal communication takes place between_________.
A. superior to subordinate
B. subordinate to superior
C. employees with same status
D. none of these
Appeals and representations are used in_________communication.
A. horizontal
B. downward
C. upward
D. grapevine
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